About the project:

Joolz pushchairs designed by Positive Design.

For many years I have done the kids photography of the pushchairs of Joolz with much pleasure. Joachim Baan introduced me and after that, many shoots followed.

This time, since we wanted to shoot with sunset, we went to the center of Amsterdam. Three locations and 2 days, the streets of Amsterdam Center, de Hortus and the Westgasterrein. I had to figure out where and when the sun would be. Therefore, with a map and a pair of compasses we found the right streets with perfect sun flair. First of all, the couple went shopping through the streets with pushchair and having fun. Just some family time and being together.

Later on we went with the Joolz pushchairs to the Hortus where we were allowed to shoot with beautiful big leaves. You should go there, it’s a great peaceful place, in the center of Amsterdam with all kind of special plants and even a tropical garden.


Art direction: Joachim Baan en
Emile Kuenen
Styling: Inge de Lange
Assistants: Anne Louise Weijs and Cathelijne Beckand Verwee
Production: Moniek van Sas and me

Project details:

Client: Joolz
Date: 12 February 2020
Category: People